Revenue Generation

Golf Membership Marketing & Sales

We take the lead in identification, hiring, training and motivation of the membership sales team. Our attention to detail in this all-important area of club management leads to the achievement of management's goals, i.e we get results. Membership sales have been and continue to be the key to our clients' lasting success.

Whether dealing with a new or existing club, we begin our engagement by studying the market and the product, whether existing or to be created. We then develop a club specific marketing and sales programme to achieve the desired results.

From planning and constituting the Board of Advisors, to By-Laws and Rules & Regulations, to pricing strategy, to identifying, hiring, training and motivating the sales team, Palmerston does it all, and does it professionally. Above all, we achieve success.

Food & Beverage Operations

No game of golf is complete without a rest stop at a half way house, a purchase from the beverage cart and post round refreshment at the 19th hole. These are also key components to the financial success of the club.

A club and location specific food & beverage programme is developed for each Palmerston club. Palmerston is experienced in meeting the food & beverage needs of the diverse cultures in which our clubs operate. The result is a food & beverage programme specifically designed to serve the club member and his or her guests, whether for a simple golf outing or a more elaborate corporate golf day or wedding banquet.

Other Revenue Generation Opportunities

Keeping in mind that the golf experience is more than 18 holes of golf, Palmerston continuously explores opportunities to offer additional revenue generating services at our clubs. These might include: a spa and massage facility, a golfer's lodge, tennis courts & instruction, custom club fitting, ladies golf programmes, teenage golf programmes, night golf and many more.